OUR POSITION ON ARTIFICIAL INTELLIGENCE

We believe the people who commission our work deserve to know exactly where we stand on artificial intelligence. This statement sets that out plainly. If anything here raises further questions, we are always happy to discuss it.

WHAT AI DOES IN OUR BUSINESS

Gunpowder House uses AI tools in a deliberate and limited way. They support the operational side of running a production company: drafting business documents, writing meeting notes, managing finances, budgeting, and research. These are tools for administrative efficiency. They have no role in what we make or how we make it.

HUMAN MADE

Every frame, image and sound in a Gunpowder House production is made by humans. No AI tool is used, at any stage of any project, to generate images or visual assets, produce video or animation, generate voiceover or synthetic audio, or compose music and sound design.

This applies across the full lifecycle of every project, from the first creative development conversation through to the final deliverable. The work you commission from us is made entirely by the people you hired to make it.

We work with a broad network of skilled, dedicated people. What they bring to this work cannot be replicated by a tool.

No production company working today can claim its software is entirely free of AI. The tools used across the industry contain AI-assisted features, and we are not an exception to that. We think the honest response is to name it plainly rather than paper over it.

The one place AI may assist directly in our creative process is subtitling and transcription. We use tools that generate a first draft automatically. Every subtitle is reviewed and corrected by a human before delivery.

Below is a full list of the software we use that incorporates AI features.

• AI tools used in business operations: Claude / Fathom / Google Gemini

• Production software containing AI-assisted features: Adobe Premiere Pro / Affinity Suite

The work we make is cinematic because it is made with craft, judgment, and understanding. Knowing what a story needs, knowing how an audience will feel it, knowing what to leave out, these are decisions that belong to the people making the film. They cannot be generated.

We do not use AI to create images, audio, or video because we believe doing so would compromise what the work is. That is not a position we hold cautiously or provisionally. It is the standard we build every project around.