FAQs
What does Gunpowder House do?
Gunpowder House is a London based cinematic video company that makes book trailers, author brand content and broadcast-cleared campaign films for UK publishers. We work with marketing teams in publishing to build video campaigns around a book's story and its audience that are both strategic and creative.
Who does Gunpowder House work with?
Gunpowder House works with publishers, imprints, agents, literary agencies and authors. Our publishing clients include some of the Major Five publishers in the UK, and we have created campaigns for authors such as Lisa Jewell, James Patterson, Andrea Mara and LJ Ross.
What results has Gunpowder House achieved?
The campaign Gunpowder House created in partnership with Penguin Random House UK for Lisa Jewell’s ‘Don't Let Him In' doubled its pre-sales target and became her first ever number one across all formats in the UK. It was Highly Commended at the Book Marketers Society Awards and nominated for Marketing Strategy of the Year at the British Book Awards. Our James Patterson campaign reached millions of views within weeks of launch and delivered instant Sunday Times bestsellers.
Does Gunpowder House use AI to make its films?
Gunpowder House does not use AI in the creation of the videos. No creative content, imagery or storyboard that we show a client is generated by AI. Our AI Transparency page lists the few AI tools we use for operations, such as meeting notes, and the editing software features we rely on. Stock footage trailers use licensed footage and cannot carry our AI-free guarantee; however, all our bespoke filmed trailers and author content are completely AI-free.
What timelines do book trailers work to?
A bespoke filmed trailer by Gunpowder House needs at least 10 weeks before publication day. That leaves a month or more to release teasers and build momentum before the book is out. A stock footage trailer can be ready two weeks before launch, or five weeks before launch if it needs to air on television. If your publication date is closer, tell us the date and we will advise on what is achievable.
Who will I work with at Gunpowder House?
You work directly with the creatives who plan and make the videos for your campaign, with no account managers in between. We read your book before we film, so the final cut reflects the story and the tone of the book itself. Contacts are bottom of this page.
Where is Gunpowder House based?
Gunpowder House is based in London, United Kingdom. Our registered office is at 124 City Road, London EC1V 2NX. We travel across the UK for productions and take on international productions with prior notice
How do I start working with Gunpowder House?
The best place to start working with Gunpowder House is by booking a free, no-obligation Discovery Call. You don't need a brief. We can discuss a campaign, an idea or a general question, and we aim to leave you with something useful. The Strategy Call is for teams ready to commission. We go through your brief, scope the project and begin exploring creative ideas, so you leave with a clear sense of direction and what happens next.
Can Gunpowder House clear a trailer for broadcast television?
Yes, Gunpowder House can handle broadcast clearance for you. We also offer broadcast clearance as a standalone service, covering script assessment, rough cut and final TVC submission to Clearcast, with an advisory on claims substantiation that supports the clearance process.
Is Gunpowder House a media buyer?
Gunpowder House is not a media buyer. Media buying sits with your media buyer or agency. We make the videos and clear them for broadcast, and we work with your buyer on the durations and delivery each network requires.
Is Gunpowder House a marketing agency?
Gunpowder House is not a marketing agency. Gunpowder House is a video agency, a creative and strategic business that plans and produces cinematic video content for publishers, imprints, agents and authors. Each film is built around a campaign goal such as pre-sales or audience engagement. We work alongside your marketing team, media buyer and agency so that the films we deliver fit the campaign around them.
PUBLISHING CONTENT
srishti@gunpowderhouse.co.uk
PRODUCTION OPERATIONS
harry@gunpowderhouse.co.uk
CHARITY FILM CONTENT
max@gunpowderhouse.co.uk